We are thrilled to have Ryan Spanger from Dream Engine join us. Ryan is an expert in video production, and he's going to share his insights on how to create engaging and effective videos for your business.

As someone who has recently hired Ryan's services, I can attest to the incredible value he brings. I tried to produce some videos for my own business, and the results were just not up to par. But when Ryan came in and worked his magic, the difference was night and day. The videos he created for me are 10 times better than anything I could have done on my own.

In this episode, we dive deep into the art of video production. Ryan explains the importance of design in creating videos that align with your brand and connect with your audience on a personal level. We discuss the key elements that go into crafting a compelling video, from the arrangement of objects in the frame to the strategic use of color, lighting, and sound.

Ryan also shares his thoughts on the growing popularity of video as a business tool. He highlights how video can help build trust, save time, and give your prospects a more human connection with your brand. We explore the dos and don'ts of using video on your website, and Ryan provides some practical tips for businesses looking to create high-quality video content.

Whether you're a seasoned video pro or just starting to dip your toes into the world of video marketing, this episode is packed with valuable insights that can help you take your video production to the next level. So sit back, relax, and get ready to learn from one of the best in the business.

• Insights on video production and design services to achieve impactful results from the start
• How aligning video production with brand design enhances visual communication and strengthens client connections
• The power of authentic videos crafted through thoughtful research, deliberate framing, and meaningful visual elements
• How to leverage video marketing to build trust, showcase your expertise, and craft compelling stories that drive results
• Expert tips on using video to build trust, create personal connections, and drive prospects toward clear, actionable outcomes‍
• How deliberate framing, object placement, and design elements like titles and color grading can enhance your video's brand and psychological impact
• Techniques for using affordable video editing tools and applying the golden ratio and balanced composition to create visually appealing, impactful videos
• How sound design, including music, effects, and Foley, plays a vital role in creating clear, impactful audio that respects the viewer and enhances the film
• The importance of lighting in video production, using backgrounds as design elements, and the impact of video sound settings and user controls on engagement and conversion

Strategies for creating high-quality, brand-aligned video content, using effective storytelling, and treating video production as a strategic brand element

Unlock the Power of Video: How to Create Engaging and Effective Videos for Your Business

In today's digital landscape, video has become an essential tool for businesses looking to connect with their audience and showcase their products or services. However, creating high-quality, impactful videos can be a daunting task, especially for those without a background in filmmaking or design.

That's why we sat down with Ryan Spanger, the founder of Dream Engine, a video production company that specializes in helping businesses communicate their message through the power of video. In this in-depth discussion, Ryan shared his insights on the critical role design plays in video production and the key elements that go into crafting an engaging and effective video.

Design: The Foundation of Effective Video
According to Ryan, design is an integral part of the video production process, as it helps to establish the overall look and feel of the final product. "Design is vital because video is such a visual medium," he explains. "It's the first signal that people get when they encounter your video, whether it's on your website or social media."

Ryan emphasizes that design isn't just about the aesthetics of the video itself; it's also about aligning the video with the broader branding and design elements of your business. "When we create a video for a client, we need to work with their existing design elements, such as fonts, colors, and style, to ensure that the video seamlessly integrates with their brand," he says.

This attention to design extends beyond the visual elements of the video. Ryan also highlights the importance of considering the "mise en scene" – the arrangement of objects within the frame. "Everything that you put in the frame or leave out of the frame is helping to create meaning," he explains. "It's a design decision that can have a significant impact on the overall feel and message of the video."

Key Elements of Effective Video Production
Beyond design, Ryan outlines several other critical elements that go into creating an engaging and effective video:

1. Composition and Framing: The way you position your subject within the frame can have a profound impact on the psychological and emotional impact of the video. Ryan advises using the "golden ratio" to achieve a visually appealing composition, with the subject's eyes positioned at the second third of the frame.

2. Lighting: Proper lighting is essential for creating a professional, flattering look. Ryan recommends using soft, diffused lighting to achieve a clean, polished aesthetic, rather than harsh, direct lighting.

3. Sound Design: Sound is often overlooked, but it plays a crucial role in the overall impact of a video. Ryan emphasizes the importance of clear, impactful audio, as well as the strategic use of music, sound effects, and Foley (additional sound effects) to enhance the viewer's experience.

4. Narrative Arc: Just like a well-crafted story, a successful video should have a clear narrative arc. Ryan suggests considering how you can build tension and drama, leading the viewer to a satisfying conclusion.

5. Authenticity: While the production value is important, Ryan cautions against sacrificing authenticity in the pursuit of perfection. "Sometimes, the videos that are a little more raw and spontaneous can be more engaging than the ones that are overly polished," he says.

The Power of Video in Business
Beyond the technical aspects of video production, Ryan also discusses the growing importance of video as a business tool. "Video is so popular because it allows you to show rather than tell," he explains. "It's a great way to build trust and connect with your audience on a more personal level."

This personal connection is particularly valuable in today's digital landscape, where many business interactions happen remotely. "Video helps to bridge the gap when most of the interaction is happening online," Ryan says. "It allows you to convey your personality and expertise in a way that can be difficult to achieve through other mediums."

Moreover, Ryan highlights the potential of video to save time and increase efficiency. "Instead of doing a million sales calls, you can create a video that explains your offering and builds trust, all in one hit," he says.

However, Ryan cautions against the overuse of auto-play videos on websites, which he finds "disrespectful" and "interruptive" to the user experience. Instead, he recommends using home page videos with no audio, allowing users to decide to engage with the content.

Looking to the FutureAs the world of video production continues to evolve, Ryan is excited about the potential of emerging technologies, such as 360-degree video and virtual reality. "These new formats are going to change the way we watch an