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NEXT LEVEL
WEBSITE DESIGN
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DISCOVER HOW TO CONVERT YOUR WEBSITE VISITORS TO HOT LEADS AND SALES 24/7

Generate impactful results in your business
Effortlessly turn more visitors into customers
Optimize your website for better outcomes
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NEXT LEVEL
WEBSITE DESIGN
Your Blueprint to Designing a High-Converting Website

This book reveals website design strategies that are proven to work in any industry. By leveraging these frameworks, you can boost your results from your website – captivating more leads and converting them into customers.

When your website is designed to convert, you can get a steady flow of potential customers eager to work with you. 

This means no more chasing leads and more time closing deals. Your website becomes your best salesperson or without the hassle of hard selling or the frustration of cold calling.

If You Want Your Website to Perform So Much Better, Like a Well-Oiled Marketing Machine, This Book Is for You
You may be facing one or more of these challenges:
You're losing ad spend because people don’t convert on your landing page.
Steady, organic traffic, but low engagement with
your content.
Your visitors leave quickly, even if you have a great offer.
Hot leads abandon the cart despite being ready to buy.
Your website lacks a clear path, leaving visitors
unsure of what action to take.
If any of these resonate with you, it’s time to end your website frustrations.
This book is your arsenal for designing a 
high-converting website that delivers better results with less effort.
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HI, I’M GREG MERRILEES,
AN EXPERT IN
DESIGNING
HIGH-CONVERTING
WEBSITES.
Having been in business for 24 years and designed over 2000 websites and more than 26,000 web pages, I’ve developed a winning formula for designing high-converting websites for different niches.
DESIGNED
2000+
WEBSITES

Over 20 years ago, I started out designing packaging and point-of-sale displays for large retail stores. 

This taught me how to influence purchase decisions using design elements like color, copy, and layout.

I apply those same principles to web design, creating websites that capture attention and drive conversions.

In this book, I’ve outlined all the strategies that have helped our clients achieve impressive results…Including the mistakes business owners make on their websites – causing them to lose potential customers.

Here’s the truth…

Your Visitors Won’t Tell You Your Website Sucks – They’ll Just Go to Your Competitor.

Engaging visitors from the first visit requires more than pretty design.

It demands a strategic approach where every design element and copywriting guides attention and drives the desire for people to take action.

One misstep can cause people to bounce off your website and never come back.

With well-placed psychological triggers, your website can deliver incredible results.

Here Are Some Results from Our Clients Who Applied the Principles That You’ll Discover from This Book:

Quote Image

“Studio 1 has captured my brand’s essence with a smart new website design that converts. Within the first few months, our new leads and sales dramatically increased.”

2X
Qualified
New Leads
5X
Team
Applicants
1000s
Of Lives
Transformed
Client Logo
Quote Image

“We get compliments all the time on our site design, and someone just said that they show our website to their clients as what a “gold standard podcast website” should look like.”

5X
Opt In
Increase
2X
Podcast
Downloads
30%
Increase
in Traffic
Client Logo
Quote Image

“Since the new websites went live my YouTube Channel has skyrocketed from 44 million views to 100 million views, I have over 100,000 new leads, and sold over $3-Million worth of my first comic book release!”

100K
New Email
Subscribers
$4.8Mil
Rippaverse
Comic Sales
100M
Views On
YouTube
Client Logo
HOW IS THIS BOOK
DIFFERENT FROM
OTHER WEBSITE
DESIGN BOOKS?

This book is not about technicalities such as how to build your website,
what plugins to use, or what font and color to choose. 

While many books focus on creating pretty websites, Next Level Website Design combines the best design practices and conversion strategies and elements, 
so your website looks extremely beautiful while boosting your conversions.

Our Proprietary Process: One Cohesive System That Drives Impressive Results
01
Understanding your
Target audience
Your audience isn’t thinking about you—they’re thinking about how you can solve their problem. The only question on their mind is, “What’s in it for me?” Before designing your website, take the time to deeply understand your audience, their pain points, and what they want most.
02
Brand Positioning
To stand out, you need to zig while your competitors zag. Your brand needs to uniquely reflect who you are, what you offer, and your price point—while positioning you as a credible authority and industry leader in your niche, and appealing to your ideal customers.
03
Marketing Strategy
Most visitors don’t buy the moment they land on your website. A well-crafted marketing strategy ensures your website caters to each stage of the customer journey, leading visitors from curiosity to conversion. When done right, every page of your website plays a role in your strategy.
04
Psychological Influences
Your website isn’t just about having a good-looking design—it’s about influencing behavior. People don’t buy on logic alone, so it’s essential to use powerful psychological principles to create desire in your brand and to guide them toward taking action.
05
Conversion-Focused Design
Your website should make you look like a rock star, but it also needs to be strategically designed to turn visitors into customers. With authority-boosting elements, psychological triggers, social proof, and high-impact calls-to-action, we create a design that doesn’t just look good—it gets results.

The goal is to have you completely stand out from your competitors – 
and to turn your website into a powerful marketing machine.

At the end of each chapter, you’ll get actionable tips so you can make instant improvements on your website.

And throughout the book, you’ll see case studies and examples of page layouts to help you understand how effective design choices can boost your conversions.

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WHAT HAPPENS
WHEN YOUR WEBSITE
IS WORKING HARDER
FOR YOU EVERY
SINGLE DAY?
WHAT HAPPENS WHEN YOUR WEBSITE IS WORKING HARDER FOR YOU EVERY SINGLE DAY?
Gone are the days of relying on a brochure website, where you constantly chase leads and drive traffic.

With our approach, every element on your website is strategically crafted to guide visitors down the path towards your solution to their problem, effortlessly turning them into customers.

This way, you can save a lot of time and effort – allowing you to fully enjoy life, spend more time with your loved ones and do more of what you love doing.
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Here's a Sneak Peek of What’s Inside the Next Level Website Design Book:
Here's a Sneak Peek of What’s
Inside the Next Level
Website Design Book:
Chapter 1
Introduction
  • A detailed case study of how a business doubled its website results by implementing the principles in this book
  • What your visitors are thinking when they land on your website – and how to use it to drive more conversions and sales
  • The exact steps to identify what’s holding your website back from reaching its full potential
Chapter 2
My Business Rollercoaster
  • The crucial lessons I learned from my multi-decade business roller coaster and how they’ll shortcut your success
  • Why finding the right mentors at each stage of your business journey can skyrocket your growth
  • How building meaningful relationships today sets your business up for long-term success
Chapter 3
More Than An Online Brochure
  • How a well-designed website can skyrocket your success, while a brochure-style website leaves money on the table
  • The three main levers you can pull to boost your revenue – and how to fine-tune them for maximum profit
  • Introduction to the 5 essential principles that separate high-performing websites from the ones that struggle to make sales
Chapter 4
Understanding Your Audience
  • Why trust is the foundation of conversions – and how to engineer it on your website with precision
  • The secret to making visitors eager to buy – without feeling sold to
  • How answering these 3 critical questions in your copy can skyrocket your sales
Chapter 5
Brand Positioning
  • How to leverage color psychology to boost trust and keep your visitors engaged
  • The 5-step process to ensure your visual brand matches the premium value you deliver, boosting credibility and sales
  • The power of a brand style guide – and how to use it to deliver a cohesive and impactful brand experience
Chapter 6
Marketing Strategy
  • How to implement a powerful strategy on your website, to cater to cold, warm, and hot leads
  • How to create a lead magnet, funnel steps, and nurture campaign to keep prospects warm until they’re ready to buy
  • How to segment people based on their intent, so you don’t put the wrong offer in front of the wrong people
Chapter 7
Psychological Influences
  • The overlooked website elements that silently drive sales while competitors focus only on design and copy
  • Little-known psychological triggers that ethically compel visitors to take action – without pressure, tricks, or sleazy tactics
  • How to make your offer so irresistible, people can’t stand the thought of missing out
Chapter 8
Conversion-Focused Design
  • How to turn a good-looking design into a conversion-focused design that effortlessly drives leads and sales
  • How to make copy and design seamlessly work together to maximize conversions and sales
  • The data-driven strategy for turning casual browsers into loyal customers
Chapter 9
Website Page Structures
  • What every website page must achieve – and how to optimize it to boost your conversions
  • Proven page structures with practical tips on how to apply them – making every element work together to maximize results
  • Conversion-focused layouts and copywriting frameworks that keep people engaged and ready to buy
Chapter 10
Sales & Landing Pages
  • How to design sales and opt-in pages that capture attention, build trust, and drive conversions
  • How to position every element with precision so your design naturally guides visitors to convert
  • Case studies throughout to show you how long and short pages can contribute to your results
Chapter 11
Services Business Websites
  • Expert design strategies for your service business’ home page and funnel pages to turn cold traffic into hot leads
  • Proven organic ranking strategies to help your local service business dominate search results
  • The simple pre-call strategy that eliminates time-wasters – so you can book calls only with high-intent prospects
Chapter 12
Online Business Websites
  • A case study of how an online business increased their leads by 25000, and their sales by 1000 members in a year
  • Risk reversal strategies that crush doubt and make saying “yes” to your offer a no-brainer – even when prospects can’t contact you quickly
  • How to segment your audience and send them to landing pages tailored to their needs – turning more visitors into buyers
Chapter 13
eCommerce Websites
  • The importance of creating a conversion-focused website to build a sellable asset – instead of relying solely on Amazon’s ever-changing rules
  • How to grow an email list and community that builds more trust, making your brand the go-to choice in your market
  • Strategies for converting cold traffic into leads and sales with pre-sell pages that build trust – and product pages that seal the deal
Chapter 14
Mobile Website Design
  • Expert tips for implementing mobile optimization – so you can provide your visitors with a friction-free buying experience
  • Case studies of how redesigning the mobile hamburger menu skyrocket conversions
  • How to optimize for mobile to capture more revenue – while competitors lose sales by fixating on desktop responsiveness
Chapter 15
From Novice to Ninja
  • The crucial pre-design steps to build a winning website – from surveys and data collection to expert guidance that saves you costly mistakes
  • The insider knowledge to design a high-converting website yourself – or give a designer a rock-solid game plan
  • Practical tips and tools to help you test your website after it goes live, and fine-tune its performance for better results
And so much more!
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Here Are Some more Results from Our Clients Who Applied the Principles That You’ll Discover from This Book:

Quote Image

“6 months after the new optimized website went live, our turnover increased by 30%, adding 26 new clients to our Pilates studio sessions!”

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“Since launching the new website, we've seen incredible growth in our podcast downloads and listenership."

1M+
Monthly Listeners
140M+
Podcast Downloads
300+
Premium 
Members
Quote Image

“The new website is high converting in the sense that I’m selling more books, my podcast subscriptions have gone up, and people joining my list has increased exponentially.”

5M+
Podcast Downloads
600+
Podcast Episodes
100s
Of Small 
Businesses Helped