We have the one and only John Dwyer, also known as JD, joining us once again. If you caught our previous episode with JD back in 2015, you know he's a wealth of knowledge when it comes to marketing and getting incredible results for businesses.

JD is the founder of the Wow Marketing Academy, and he's here to share even more of his unique strategies and case studies. As someone who's been in the marketing game for decades, JD has a knack for blending old-school tactics with new-world digital tools to create some truly remarkable campaigns.

In this episode, we're going to dive deep into JD's approach to Facebook advertising and how he's helping his clients fill event rooms and generate massive leads. He's got some really innovative techniques that fly in the face of the typical "social media expert" advice, and I can't wait to unpack it all.

We'll also touch on JD's thoughts on the current state of offline marketing in the digital age. From direct mail to door hangers, he's found ways to leverage these "old-school" methods to get incredible results for his clients. It's a testament to his ability to think outside the box and not get caught up in the hype of the latest marketing trends.

So buckle up, because this is going to be an action-packed episode filled with real-world examples, valuable insights, and of course, a few of JD's legendary dad jokes. I'm sure Alan and I will be in stitches at some point, but we're here to learn and help you take your marketing to the next level.

Ready to dive in? Let's get started!

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• John Dwyer's proven "Wheel of Well Marketing" system and how his Wow Marketing Academy helps small businesses achieve growth
• How blending old-world marketing principles with modern online tactics can boost results, while focusing on direct response marketing and targeting the right audience‍
• The power of Facebook’s segmentation and the two-step selling strategy to maximize your marketing success
• How to take advantage of empty mailboxes, low-cost TV ads, and benefit-driven marketing to increase your sales
• Why innovative door hanger marketing, an attractive website, and prioritizing marketing over design can boost revenue
• How to fill seminar rooms by communicating benefits and leveraging Facebook ads

Unlocking the Power of Old-School Meets New-School Marketing with John Dwyer

In the ever-evolving world of marketing, it can be easy to get caught up in the latest digital trends and tactics. However, as we discovered in our recent podcast episode with marketing veteran John Dwyer, sometimes the secret to success lies in blending time-tested offline strategies with cutting-edge online tools.

John, also known as JD, is the founder of the Wow Marketing Academy, and he's built a reputation for helping businesses of all sizes achieve remarkable results through his unique approach. During our conversation, JD shared insights that challenged the conventional wisdom around modern marketing, proving that there's still immense value in leveraging both old-school and new-school techniques.

Bridging the Gap Between Offline and Online

‍One of the key themes that emerged from our discussion was JD's ability to seamlessly integrate offline marketing tactics with online platforms, particularly when it comes to Facebook advertising. As he explained, many businesses make the mistake of trying to directly translate their offline strategies to the digital realm, without properly adapting them to the unique nature of each medium.

"A lot of the Facebook ads are driven by, again, a so-called social media expert who just got out of uni," JD said. "And so therefore, you know, the Gen Y audience, they're all about brand building. And my argument is that I agree with that. I buy Kellogg's because it's Kellogg's, and we buy a Ford Motor Car because it's Ford and all that sort of stuff. But there's no way in the world that most of the people listening to this podcast have a business that's big enough to sponsor the Australian Open tennis tournament or to sponsor Eston football team or the Commonwealth Games, whatever it might be."

Instead, JD advocates for a more direct response-focused approach on Facebook, where the goal is to get potential customers to engage with a specific offer or call-to-action, rather than simply building brand awareness. By leveraging tactics like contests and lead magnets, he's been able to generate incredible results for his clients, including one locksmith who saw his website "melt" after a clever door hanger campaign.

The Power of Offline Marketing in a Digital World‍

While the digital landscape has undoubtedly transformed the marketing landscape, JD firmly believes that offline tactics still have a crucial role to play, especially for small and medium-sized businesses. From direct mail to door hangers, he's found innovative ways to leverage these "old-school" methods to drive engagement and sales.

"Newspaper circulation is declining, and regular free to air TV stations audiences are declining, and all that sort of stuff, but they're not going to disappear," JD explained. "And you know what, when people say to me, 'I've got a new product that's coming out soon that I won't bother going through today, but it's going to be an interesting one for businesses, and I'm going to be advertising that on Shark Tank,' I go, 'I'm happy with that. 800,000 eyeballs. I'll buy every day of the week.'"

By taking the time to understand the unique strengths and weaknesses of both online and offline channels, JD has been able to help his clients achieve remarkable results. Whether it's leveraging regional TV advertising or implementing a strategic door hanger campaign, he's constantly looking for ways to stand out from the crowd and capture the attention of his target audience.

The Importance of Selling Benefits, Not Features

‍Another key insight from our conversation with JD was the importance of focusing on the benefits, rather than the features, of a product or service. This principle applies across both online and offline marketing, and it's something that JD has seen many businesses struggle with.

"If you haven't got the money to build your brand on Facebook or any of these sorts of mediums, then you better learn this direct response marketing stuff real quick," JD said. "Because the thing is, is that when I'm holding an event, I normally ask people, 'Look, could I just ask you, have you anybody in this room bought anything off the side of a bus?' The answer is no. Has anyone ever bought anything off the back of a taxi? The answer is no. And has anybody bought anything off the electronic signage of the NRL or AFL football games this weekend, where you'll see all the electronic signs go around the fence? And the answer is no."

By focusing on the specific problems that a product or service solves, rather than just listing its features, JD has been able to create marketing campaigns that truly resonate with their audience.